11. PZU Bieg Trzech Kopców

We support sports events taking place in our city. We take care of their good visibility, communicate and build the coverage long before they start.

On October 15, 2017, 11. PZU Bieg Trzech Kopców PZU Three Mould Run) was held. Nearly 9,000 runners took part sweating to their butt off in the competition. We were partners in the event. We took care of good visual announcement of the run. We conducted a local outdoor campaign. In the space of our city, 6 m high megacubes were set up. In the bus shelter, we installed citylights, which effectively built awareness of the event every day. In addition, we took care of marking the route of the event. Support for promotional activities was ensured by taping 40 tripwire posts. The culmination of visual communication was to prepare the rack gate.

Implementation:

• megacubes placed in the city space
• citylights in bus shelters
• 40 tripwire posts supporting brand awareness